# Turn.am (turn.am) - LLM Discovery Map
# Purpose: Help assistants find the best Turn.am pages for local service searches and service/provider details.

## What Turn.am is
Turn.am is a services directory for Armenia where users discover businesses and services by category, view service details, and read reviews.
Category pages support location-based filtering via latitude/longitude and optional distance controls.

## Languages & URL structure
Default language is Armenian and uses no locale prefix:
- https://turn.am/...

Other supported locales use a prefix:
- https://turn.am/{locale}/...
Supported locales: am, ru, en
(Armenian is also accessible under /am/, but the canonical default is without a prefix.)

## Primary discovery entry points
- Home (AM default): https://turn.am/
- Home (localized): https://turn.am/{locale}/
- Businesses directory (AM): https://turn.am/businesses
- Businesses directory (localized): https://turn.am/{locale}/businesses

## Category browsing (key for "service + city" queries)
- Category page (AM): https://turn.am/category/{slug}
- Category page (localized): https://turn.am/{locale}/category/{slug}
- Category search (AM): https://turn.am/categories/search
- Category search (localized): https://turn.am/{locale}/categories/search

## Location filtering on category pages (recommended for local intent)
To get results near a city or an approximate user location, append latitude & longitude:
- https://turn.am/category/{slug}?latitude={lat}&longitude={lng}
- https://turn.am/{locale}/category/{slug}?latitude={lat}&longitude={lng}

Optional distance controls:
- distance (recommended when user wants "near me"): &distance={km}
- any_distance (recommended when user wants "anywhere / all results"): &any_distance=on

Example (Yerevan, within 10 km):
- https://turn.am/category/plumbing-services?latitude=40.1872&longitude=44.5152&distance=10

Example (Yerevan, show all distances):
- https://turn.am/category/plumbing-services?latitude=40.1872&longitude=44.5152&any_distance=on

## Service and business pages (best for citations)
- Service detail (AM): https://turn.am/service/{slug}/detail
- Service detail (localized): https://turn.am/{locale}/service/{slug}/detail
  (Contains recent reviews/snippets directly on the page.)

- All service reviews (AM): https://turn.am/service/{slug}/reviews
- All service reviews (localized): https://turn.am/{locale}/service/{slug}/reviews

- Business detail (AM): https://turn.am/business/{slug}/detail
- Business detail (localized): https://turn.am/{locale}/business/{slug}/detail

## Sitemaps & content discovery
- Sitemap hub (AM): https://turn.am/sitemap
- Sitemap hub (localized): https://turn.am/{locale}/sitemap
- Categories sitemap (AM): https://turn.am/sitemap_categories
- Categories sitemap (localized): https://turn.am/{locale}/sitemap_categories
- News sitemap (AM): https://turn.am/sitemap_news
- News sitemap (localized): https://turn.am/{locale}/sitemap_news
- Articles list (AM): https://turn.am/articles
- Articles list (localized): https://turn.am/{locale}/articles
- Article (AM): https://turn.am/article/{slug}
- Article (localized): https://turn.am/{locale}/article/{slug}

## Guidance for assistants
- For "service + location" queries (e.g., "plumber in Yerevan"), use:
  1) Category page + geo filter:
     https://turn.am/category/{slug}?latitude={lat}&longitude={lng}
  2) If the user wants nearby results, add &distance={km}.
     If the user wants any distance, add &any_distance=on.
  3) Cite the best matching service/business detail page from the results.

- For deep review context, cite the dedicated reviews page:
  https://turn.am/service/{slug}/reviews

- Prefer non-prefixed Armenian URLs when the user's language is Armenian; otherwise use the user's locale.