To register a company or an individual service provider on Turn.am, it is mandatory to follow the registration rules. These rules help keep the platform clean, understandable, useful, and reliable for both people searching for services and service providers.

All information submitted during registration must be real, clear, properly written, and relevant to the services actually provided. Turn.am is designed only for presenting and finding services.

1. Company or Service Provider Name

The company or service provider name is a required field and must be written clearly, correctly, and truthfully.

If the service provider is a company, salon, center, studio, agency, workshop, or brand, the real business or brand name must be used.

If the service provider is an individual professional and does not have a separate brand name, the specialist’s first and last name must be used.

Allowed examples:

• Velvet Aura
• Car Land Service
• MobileFix Yerevan
• Aram Manukyan
• Mariam Sargsyan

It is not allowed to use only generic words or service names as the company/service provider name, for example:

• Cleaning
• Car Service
• Builder
• Manicurist
• Plumber
• Renovation

The name must help users understand who the service provider is, not only what service is being provided. If the specialist does not have a brand name, then instead of using generic words such as “Plumber”, “Manicurist”, “Hairdresser”, or similar names, the real first and last name must be used.

2. Duplicate Registrations

Duplicate registration of the same company, individual service provider, or business is not allowed on Turn.am.

If the company or specialist is already registered on the platform, the existing profile must be used, and new services must be added under that same profile. Creating duplicate profiles can mislead users and reduce the quality of the platform.

It is not allowed to:

• register the same company more than once,
• create multiple similar profiles using the same phone number,
• present the same services under different names in order to appear more often,
• create duplicate or artificial profiles to gain more visibility in search results.

3. Logo and Main Image

The logo or main image must be high-quality, clear, and relevant to the company or service being presented.

If the company has an official logo, it is recommended to use it. A logo helps users recognize the service provider more easily and increases the credibility of the profile.

It is not allowed to:

• use low-quality, blurry, or badly cropped images,
• use another company’s logo or trademark,
• use misleading images that are not related to the service,
• use overly promotional, visually noisy images with too much text,
• use images that contain phone numbers, links, social media pages, or advertising calls.

Rules for using personal photos:

• A personal photo may be used when the service is directly related to the specialist’s personal presence, professional identity, or appearance. For example: beauty services, personal training, consulting, photography, medical services, legal services, and similar categories.
• A personal photo is not allowed in categories where the main presentation should be the work, equipment, result, or company brand. For example: plumbing services, electrical services, construction, moving services, appliance repair, and similar categories.

Turn.am may reject or request replacement of an image that does not match the logic of the service or may mislead users.

4. Address and Service Area

The address or service area is important because one of Turn.am’s main features is helping users find services by location and nearby availability.

If the service is provided at a specific address, the real address must be entered. If the service is provided at the customer’s location or does not have a fixed address, the provider must specify the area, city, or approximate location from which the service is organized.

It is not allowed to:

• enter a false or incorrect address,
• select an area where the service is not actually provided,
• use a popular or central address only to gain better visibility in search results,
• mislead users about the real service area.

5. Phone Number and Contact Details

A phone number is required because users looking for a service must be able to contact the service provider easily.

Turn.am has dedicated fields for contact details, so contact information must be entered only in the appropriate sections.

It is not allowed to place the following in the company or service description:

• phone numbers,
• email addresses,
• website links,
• social media links,
• WhatsApp, Viber, Telegram, or other contact details,
• promotional calls to contact outside the designated fields.

Contact details must be entered only in the dedicated fields, where they are displayed without restrictions.

6. Email Address

Adding an email address is not mandatory, but it is recommended. Many users prefer to contact service providers by message instead of calling, especially when the request is related to prices, details, or order conditions.

The email address must be active and accessible.

7. Working Hours

Adding working hours is not mandatory, but it is important for user convenience. Correct working hours help avoid calls outside working time and increase the credibility of the profile.

It is recommended to specify:

• working days,
• opening and closing hours,
• days off,
• whether service is available by prior arrangement or in urgent cases.

8. Adding Services

Each service on Turn.am must be added separately and presented as a specific service. It is not allowed to create one service page and list many different services inside it if those services should have separate pages.

The service title must be:

• specific,
• properly written,
• clear,
• without unnecessary promotional words,
• relevant to the actual service being provided.

Good examples:

• Car Body Repair
• Plumbing Services for Apartments
• Gel Polish Manicure
• Bathroom Tile Installation

Bad examples:

• Best Service
• Call Now
• We Do Everything
• Very Affordable Prices
• Plumber Electrician Construction Renovation

9. Adding the Same Service More Than Once

It is not allowed to add the same service more than once, even if the title or description is slightly changed.

For example, it is not allowed to add separate services with the same meaning, such as:

• Plumbing Services
• Plumbing Works
• Plumber in Yerevan
• Emergency Plumber

If the service is the same, it must be presented on one page, while details can be included in the description or selected through the relevant filters and attributes.

10. Service Description

The service description must be informative, useful, and truthful. It should help users understand what service is provided, what work is included, who the service is for, and under what conditions it is performed.

The description must contain at least 250 characters. Short, unclear, or purely promotional texts may be rejected.

The description may include:

• what work is included in the service,
• when the service may be needed,
• what materials, equipment, or methods are used,
• the service area, if relevant,
• the work process or stages,
• whether preliminary assessment or consultation is available,
• specific features of the service.

It is not allowed in the description to:

• place contact details,
• use hashtags,
• add a large list of words or keywords,
• make misleading or exaggerated claims,
• list services that are not actually provided,
• copy low-quality or irrelevant text from other websites,
• use too many capital letters, symbols, or advertising signs,
• write only phrases such as “call us”, “contact us for details”, “we do everything”, or other non-informative text.

11. Language Consistency

The selected language on Turn.am must match the content entered in that field. If Armenian is selected, the content must be in Armenian. If Russian is selected, the content must be in Russian. If English is selected, the content must be in English.

It is not allowed to mix different languages in the same field, for example:

• using Russian words inside Armenian text without a clear reason,
• writing Armenian or English text in a Russian field,
• writing Armenian transliteration in an English field,
• using mixed-language, unprofessional text.

Language consistency is important both for users and for correct visibility in search engines.

12. Keywords and Search-Oriented Text

Words and phrases related to the service may be used in the service description, but they must appear naturally and meaningfully within the text. Keywords must be part of the actual content and must not be added artificially.

It is allowed to:

• mention the main types of services in natural sentences,
• describe the areas of work,
• use words that users commonly understand and search for, if they are relevant.

Keyword stuffing is not allowed. This means it is forbidden to:

• add a large list of keywords without meaningful context,
• repeat the same word or phrase many times to gain better search visibility,
• add a chain of cities, services, or keywords at the end of the text,
• add keywords that are not related to the specific service.

Bad example:

Plumber Yerevan, fast plumber, cheap plumber, plumber nearby, pipe, water, repair, bathroom, master, urgent, good price.

Good example:

We provide plumbing services for apartments and private houses, including pipe replacement, water leak repair, bathroom and kitchen plumbing installation. The service is available in Yerevan and nearby areas.

13. Hashtags, Advertising Symbols, and Excessive Formatting

Turn.am is a service search platform, not a social network, so hashtags are not allowed in service descriptions.

It is not allowed to use:

• hashtags such as #plumber, #beauty, #renovation,
• too many emojis,
• excessive symbols such as !!!, ***, >>>,
• the entire text in capital letters,
• overly promotional phrases that do not provide real information.

14. Misleading or Incorrect Information

All information submitted during registration must be truthful and accurate.

It is not allowed to:

• list services that are not actually provided,
• use another company’s name, logo, or images,
• present fake experience, licenses, certificates, or guarantees,
• enter an incorrect address or service area,
• mention prices, terms, or offers that are not actually available,
• mislead users about the type, quality, availability, or conditions of the service.

Registrations with misleading information may be rejected or removed from the platform.

15. Prices and Offers

If a price is mentioned in the service, it must be real and as clear as possible. If the price depends on the amount of work, materials, location, or other conditions, this must be stated in the description.

Recommended wording:

• The price depends on the scope of work.
• The final cost is determined after on-site assessment.
• The cost of materials may be calculated separately.

It is not allowed to:

• mention a price that does not reflect the real conditions,
• use a price only to attract users if the service is not actually provided under those conditions,
• hide mandatory fees or important conditions.

16. Images for Services

Service images must represent the specific service, work process, result, specialist, or real environment related to the service.

Allowed images include:

• photos of completed work,
• photos of the work process,
• photos showing the result of the service,
• quality photos of equipment or tools,
• photos of the specialist in service types where this is appropriate.

It is not allowed to:

• use images unrelated to the service,
• use fake, misleading, or another company’s images,
• upload overly promotional banners,
• upload images that contain phone numbers, website addresses, or social media links,
• upload low-quality, dark, blurry, or unprofessional images,
• use personal photos in service types where they do not represent the nature of the service.

17. Service Review and Category Assignment

After a service is submitted, the Turn.am team reviews the information and assigns it to the most relevant category based on the service title, description, and provided details.

To help the service appear in the correct category, the service provider must describe the service clearly and accurately. The description should explain what the service includes, what type of work is performed, and which users it is intended for.

If the submitted information is unclear, too general, or does not properly explain the service, Turn.am may request changes before approving the registration.

18. Product Sales and Non-Service Activities

Turn.am is intended for services. Profiles that mainly represent product sales, shops, kiosks, food points, or buy/sell activities without a specific service are not accepted.

A profile may be accepted if it presents a service, for example:

• installation of equipment,
• repair,
• custom manufacturing,
• mounting or assembly,
• professional maintenance,
• rental or service-based support.

Registrations may be rejected if they mainly relate to:

• product sales,
• shop presentation,
• kiosks,
• food points,
• pure buy/sell activity,
• businesses unrelated to services.

19. Grammar and Text Quality

Texts published on Turn.am must be properly written, clear, and easy for users to read.

A registration may be rejected if:

• the text contains many spelling or grammar mistakes,
• the text consists of meaningless or incomplete sentences,
• the text does not explain the service clearly,
• mixed language, transliteration, or hard-to-understand wording is used,
• the description is too short or not informative.

20. Prohibited Content

It is prohibited to publish content on Turn.am that violates the laws of the Republic of Armenia, infringes the rights of third parties, or may harm users.

It is not allowed to publish:

• fake or deceptive services,
• illegal services,
• other people’s or companies’ data without permission,
• offensive, discriminatory, or inappropriate content,
• content that may damage the trust of the platform or its users.

21. Registration Approval or Rejection

The Turn.am team reviews registrations and may approve, reject, or request changes if the submitted information does not comply with the platform rules.

A registration may be rejected if:

• the information is incomplete,
• the information is misleading,
• the images do not comply with the rules,
• the description is low-quality, unclear, or too short,
• there is a duplicate registration,
• the service is duplicated,
• language consistency is not respected,
• the description contains contact details, hashtags, or keyword stuffing.

A notification about registration approval or rejection will be sent by email.

22. Request for Changes

If the registration does not comply with the rules, Turn.am may request changes. The service provider must correct the listed issues and resubmit the information for approval.

Turn.am may also edit or remove content that violates the rules, reduces the quality of the page, or may mislead users.

23. Maintaining Platform Quality

The goal of Turn.am is to create a quality, clear, and useful platform where users can easily find the services they need, and service providers can present their work properly.

We expect every service provider to complete their profile responsibly by providing real, useful, and properly written information. Well-presented profiles are more trustworthy for users and perform better in search.

All registrations that do not comply with the rules above may be rejected or not displayed on Turn.am.