In the new Fall-Winter 2024-2025 season, the beauty industry is moving towards a golden balance between maximum naturalness and bold makeup. Let’s look at the main trends in makeup, hairstyles, and manicure.

Makeup: Natural with Accents

Image of a girl with soft natural makeup and a light blush.
Image of a girl with soft natural makeup and a light blush.

Trend toward the golden balance. Makeup emphasizes a balance between naturalness and expressiveness. Draw inspiration from a natural glow, and choose light shades that simply enhance the beauty of your skin.

Cheeks and blush. Cool-toned pink and lilac blushes are popular for a fresh look. Classic peach-brown blushes also work well, harmonizing with autumnal styles and transitioning smoothly into the winter season.

Lips without a defined contour. Casual, softly blurred lips are becoming more popular. Lightly blend the color around the edges with your finger to give lips a natural yet expressive look. Opt for shades close to your natural lip color — slightly darker or lighter.

Photo of a girl with long, voluminous lashes and gentle makeup.
Photo of a girl with long, voluminous lashes and gentle makeup.

Focus on lashes. Inspired by the 60s — thick, voluminous lashes. Now popular are lush, bold lashes that accentuate both the upper and lower lash lines. This trend is ideal for those who miss the intensity of a bold gaze.

Main Tone: Natural and Radiant

Light and natural foundation. The trend favors foundation with a light, breathable finish that lets the skin breathe. A neutral or slightly dewy finish highlights your natural beauty, creating a look of healthy, well-cared-for skin.

Haircuts: Casual and Voluminous

Girl with a layered cut and soft, natural curls.
Girl with a layered cut and soft, natural curls.

Layered cut with bangs. The layered cut remains a popular style, adding volume and lightness to the hair. Now, the bangs start lower, around chin or collarbone length, giving the hairstyle a relaxed vibe.

Layered bob with airy texture.
Layered bob with airy texture.

Bob and its variations. A bob with uneven bangs or a long bob without bangs adds lightness to the look. For ultra-short styles, the pixie-bob is trendy, balancing femininity with edginess.

Shag and mullet. For a bolder look, try a shag or mullet. These cuts create a breezy, slightly tousled appearance, adding playfulness and confidence.

Coloring: Natural with Hues

Girl with a natural terracotta hair color.
Girl with a natural terracotta hair color.

Terracotta and plum colors. A mix of natural and daring tones. Terracotta is perfect for those who prefer warm hues, while plum with a bluish undertone adds depth to dark hair.

Light hair with a soft gray-beige 'oyster blonde' shade.
Light hair with a soft gray-beige 'oyster blonde' shade.

Oyster blonde. Gray-beige blonde with a hint of sandy undertone is ideal for winter, adding softness and sophistication to light hair.

Manicure: Deep Colors and Minimalism

Twilight blue manicure with a rich, deep shade.
Twilight blue manicure with a rich, deep shade.

Twilight blue. Get ready to see this color in manicures in the new year! This rich, noble shade enhances the look and pairs well with the winter atmosphere.

Coffee and burgundy shades on nails for a cozy look.
Coffee and burgundy shades on nails for a cozy look.

Espresso and cherry cola. Dark, rich colors like espresso and cherry cola add elegance to the manicure. These shades are perfect for long nails, creating a refined effect.

Nude and natural. Healthy, well-groomed nails with a slight shine remain in style. Clear polish, French manicure, or an accent on the lunula are great ideas for an everyday look.

Conclusion

Beauty trends for 2025 offer a wide range of ideas for refreshing your look. Balancing naturalness with striking accents allows for experimentation while staying trendy. And remember, it’s not only about outer beauty but also about your inner well-being.